Managing Amazon Listings

Goflow provides a comprehensive set of tools for creating and managing Amazon Seller USA listings, including:

• Create new ASINs
• Create offers for existing ASINs
• Update existing listings, including listings created outside Goflow
• Create listings in bulk
• Manage variation listings
• Sync listings
• Update listing attributes in bulk
• Update prices in bulk

These features allow you to efficiently create, update, and manage Amazon listings from within Goflow.

Creating a New ASIN

Select Create New ASIN when creating a listing using any of the following workflows:

• Creating a single listing
• Creating listings in bulk
• Creating variation listings

Continue by entering the listing attributes.

Creating an Offer for an Existing ASIN

If the product already exists on Amazon, you can create a listing by attaching your offer to the existing ASIN. Follow these steps:

1. From the left sidebar, go to Listings › Listings.
2. In the upper-right corner, click New Listing.
3. Select the product.
4. Select the Amazon store.
5. Select the Existing ASIN option.
6. Enter the ASIN, UPC, or another identifier and click Lookup.
7. Select the correct product from the search results.
8. Enter these listing details:
   • SKU - Enter a unique SKU.
   • Fulfilled by - Select the fulfillment type.
   • Price - Set the regular list price.
   • Condition - Specify the product condition.
9. Click Publish.

The listing remains in Pending status until Amazon confirms that the listing has been successfully created.

Assigning Listing SKUs

When selling in multiple Amazon regions, such as the United States, Canada, and Mexico, assign a unique SKU for each marketplace. Using the same SKU across regions can cause inventory conflicts, as inventory updates sent to one marketplace may overwrite quantities in other regions that use the same SKU.

One common approach is to append a marketplace code to the SKU. For example: ABC123-US, ABC123-CA, ABC123-MX.

Completing Amazon Listing Attributes

Amazon listings include many attributes, which can make the page difficult to navigate. While entering listing attributes, you can simplify the view by selecting Only show required attributes on the Manage Listings page. This hides optional attributes and displays only the attributes currently required by Amazon.

Some attributes are conditionally required. These attributes become required only after selecting certain values in another attribute. For example, if Batteries Included is set to Yes, you may also need to enter the Number of Batteries.

Managing Fulfillment Type

The Amazon listing fulfillment type indicates who fulfills orders for the listing. Set the Fulfilled By attribute when creating the listing:

• Merchant - Orders are shipped from your warehouse.
• Amazon - Orders are shipped from Amazon fulfillment centers.

To find listings by fulfillment type, filter the Listings page by Fulfilled By. You can view either Merchant listings or Store listings. For Amazon, store listings refers to FBA listings.

Changing the Fulfillment Type

You can change the fulfillment type between merchant and FBA. Follow these steps:

1. From the left sidebar, go to Listings › Listings and open the Amazon listing.
2. On the Store card, click the pencil icon next to Fulfilled by.
3. Select the new fulfillment type.
4. Click Save.

Goflow sends inventory updates to Amazon only for merchant listings. For FBA listings, Amazon tracks the inventory stored in its fulfillment centers, and Goflow retrieves the available quantities from Amazon.

When converting a listing from merchant to FBA, Goflow automatically sets the merchant inventory in Amazon to zero. This prevents Amazon from switching back to merchant fulfillment if FBA inventory becomes unavailable.