Managing Target Plus Listings

Goflow provides a comprehensive set of tools for creating and managing Target Plus listings, including:

• Create new listings
• Update existing listings, including listings created outside Goflow
• Create listings in bulk
• Manage variation listings
• Sync listings
• Update listing attributes in bulk
• Update prices in bulk

These features allow you to efficiently create, update, and manage Target Plus listings from within Goflow.

Following Target Plus Listing Guidelines

When completing listing attributes for Target Plus listings, follow these Target guidelines and best practices:

• Category - You may only list products in categories approved for your seller account. After receiving approval for additional categories, click the Refresh List of Categories link to load the most up-to-date category list. If an approved category does not appear, it may not yet be available through the Target API. In that case, open a support ticket with Target for assistance.
• Product Title - Keep the product title between 5 and 100 characters.
• Description - Provide a product description of at least 50 words and no more than 4,000 characters. The following HTML tags are supported: <b>, <br>, <i>, <ul>, and <li>.
• Bullet Features - Highlight key product features using 4–8 bullet points. Remove unnecessary formatting such as bullet symbols, arrows, long hyphens, or invisible whitespace.
• Images - Images must be at least 450 × 450 pixels. Target recommends including at least 2–3 images per listing.
• Variation Image - Target uses only one image for the variation parent. The first image is used as the main image for the entire variation family.
• Videos - Target does not support video uploads through the API. Sellers can submit product videos through the Target Plus Seller Portal. For details, refer to this article.
• Return Policy - Select the return policy that applies to the listing. For more information, review Target Return Policies.
• Variations - It may take time for the Target website to group related listings into a variation family. If this process takes longer than 72 hours, open a support ticket with Target.

Migrating Target Plus Variation Type

As of March 2026, Target is deprecating its legacy variation model where listings could only vary by Size and Color. Target now uses a category-based variation type that differs by listing category.

As part of this change, the legacy Size and Color attributes will be removed from listings and from store attribute mappings. In their place, category-specific listing attributes will define the variation type.

All Target variation listings must be updated. Until migration is complete, listings are frozen for attribute updates. Listings remain active and continue to receive price and inventory updates. However, manual attribute changes are blocked, bulk upload changes will fail and move listings to Review, and updates to product fields on synced listings will likewise push the listing to Review.

Goflow provides a guided workflow to migrate existing Target variation listings.

Migrating a Single Variation

To update the variation type for a single variation family, select the new variation attributes and then enter their values. Follow these steps:

1. From the left sidebar, go to Listings › Listings, and open any listing in the variation family.
2. In the upper-right corner, click Manage Listing.
3. On the Variation Products card, click Select Variation Types.
4. In the Category & Variation Type modal, select the varies-by attributes.
5. Click Update to apply the changes to the Variation Products card.

Enter values manually or copy them from the legacy attributes:

1. On the Variation SKU card, click Copy....
2. Select the variation attribute, and click Copy Values.

The legacy model allowed free-form values. Values must now match the valid options for the selected attribute. For example, you could previously enter Medium/Large, but must now select a valid option such as Medium or Large. Invalid values cannot be copied.

Once updated, click Publish Listings to apply the changes.

Synced listings can be migrated automatically. Once the varies-by attributes are mapped and values are entered on the product, the variation syncs with the main product to update the variation type.

Migrating Variations in Bulk

You can update multiple variation families to the new variation type in bulk using a CSV import.

Follow the guidelines for managing variation types in bulk. To populate variation values, use the legacy size and color values. Get these by exporting the listings and including the Legacy Size and Legacy Color attributes.