Creating and Managing an Amazon Seller Store

Goflow supports integrations with Amazon marketplaces in all regions where Amazon operates. Learn how to connect your Amazon Seller stores to Goflow and handle all synchronization workflows for Amazon marketplace merchant fulfillment.

Other Amazon workflows include:

• Amazon FBA
• Multi-Channel Fulfillment (MCF)
• Amazon Shipping

Connecting an Amazon Seller Store to Goflow

Connect your Amazon Seller store to Goflow in just a few steps:

1. Start by following the general steps for adding a store.
2. From the list of available stores, select Amazon Marketplace, and choose the desired region.
3. Select the ship-from address to use when creating Amazon Buy Shipping labels.
4. Save the store.
5. Proceed to authorize the store with Amazon through OAuth.

Create a separate store for each region where you sell. For example, if you sell in the US and Canada, create one store for the US and another for Canada.

Managing Amazon Seller Workflows

After connecting the store, configure store settings to enable full synchronization with Amazon and unlock key Goflow features. The following are features specific to Amazon:

Syncing Amazon Listings

Enable importing your existing Amazon listings into Goflow.

SKU Naming Convention

Sellers listing products across multiple North American regions should assign unique SKUs for each region. For example, use ABC123 for the US listing, ABC123-CA for Canada, and ABC123-MX for Mexico. If the same SKU is used across regions, you won’t be able to maintain separate inventory levels in each region. Inventory updates for one region will overwrite quantities for listings with the same SKU in other regions.

The same principle applies to European regions, such as Germany and France. Assigning unique SKUs for each region ensures accurate inventory management and prevents unintended overwrites.

Attaching to Existing ASIN

Create new Amazon listings by attaching your listing to an existing ASIN on Amazon. Follow these steps:

1. From the left sidebar, go to Listings › Listings.
2. In the upper-right corner, click New Listing.
3. Select a product from your catalog.
4. Choose the Amazon store.
5. Enter a search keyword or an ASIN, and click Lookup.
6. Provide the following details:
   • SKU - Enter a unique SKU for your listing.
   • Fulfilled by - Select whether the listing is merchant-fulfilled or FBA.
   • Price - Set the regular sales price.
   • Condition - Specify the condition of the product.
7. Click Publish.

The listing will remain in Pending status until Goflow receives confirmation from Amazon that it has been successfully published.

Users must be assigned the Listings role to create and manage Amazon listings.

Converting Between Merchant and FBA Listings

Change the listing fulfillment type between merchant and FBA. Follow these steps:

1. From the left sidebar, go to Listings › Listings and open the Amazon listing.
2. On the store card, click the pencil icon to edit the Fulfilled by setting.
3. Update the fulfillment type and click Save.

When converting a listing from merchant to FBA, Goflow automatically sets the merchant inventory on Amazon to zero. This ensures Amazon doesn't revert to merchant-fulfilled orders if the FBA inventory becomes unavailable.

If you update the fulfillment type of a listing in Seller Central, Goflow will automatically sync the change during the next listings import.

To find FBA listings, follow these steps:

1. From the left sidebar, go to Listings › Listings.
2. At the top of the page, click Filters.
3. Set the Store filter to Amazon.
4. Set the Fulfilled-by filter to Store.

Syncing Inventory with Amazon

Map your Amazon listings to your Goflow product catalog and enable inventory updates from Goflow to Amazon.

When configuring allocation settings, specify the lead time. If you activate vacation mode, you have the option to extend the lead time instead of setting the inventory to zero.

Enabling NARF

Amazon NARF (North America Remote Fulfillment) allows sellers to make their US FBA inventory available to customers in Canada and Mexico without sending stock to fulfillment centers in those countries.

When NARF is enabled on your Amazon Seller account, Goflow can update inventory to Amazon only by confirming the listing is merchant-fulfilled. If you update the fulfillment type of a listing in Seller Central from merchant to FBA, and Goflow has not yet synced the updated fulfillment type, the listing may revert to merchant-fulfilled.

If your account is NARF enabled, contact Goflow Support to enable inventory updates for Amazon.

Enabling MLI

Amazon MLI (Multi-Location Inventory) allows sellers to manage inventory across multiple fulfillment locations to improve order delivery times. When MLI is enabled, you can maintain separate inventory quantities for each location.

To enable MLI for your Amazon Seller US store in Goflow, follow these steps:

1. From the sidebar menu, go to Directory › Stores and open your Amazon store.
2. On the Store Warehouse Codes card, click Enable Multi-Location Inventory.
3. Confirm that you want to enable MLI.
4. Update your inventory allocation settings to send location-specific inventory to Amazon.
5. Update your shipment warehouse mappings to map each Goflow warehouse to its corresponding Amazon location.

When you add new locations in Amazon, return to Store Warehouse Codes and click Refresh Store Warehouse Codes to sync the new locations.

To disable MLI:

1. From the sidebar menu, go to Directory › Stores and open your Amazon store.
2. On the Store Warehouse Codes card, click Disable Multi-Location Inventory.
3. Confirm that you want to disable MLI.

Since allocation settings differ when sending inventory for each Amazon location versus sending a single combined quantity, enabling or disabling MLI will reset your existing inventory allocation settings.

Shipping Amazon Merchant Orders

Enable importing Amazon merchant orders into Goflow.

Amazon orders are first imported to Goflow in Pending status while Amazon processes the payment. Pending orders are not yet ready to ship because customer shipping details are not available. Once Amazon finalizes the order, it automatically transitions to an open status in Goflow.

To find your pending orders, follow these steps:

1. From the left sidebar, go to Orders › Orders.
2. At the top of the page, click Filters.
3. Set Order Status to Pending.

Amazon Buy Shipping

You can use any small-parcel carrier to ship Amazon orders. However, labels purchased through Amazon Buy Shipping include Service Level Agreement (SLA) protection against late deliveries. If a package is delayed by the carrier it will not impact your performance metrics.

Configure your shipping policies to assign Amazon orders to use Amazon Buy Shipping.

Seller Fulfilled Prime

Seller Fulfilled Prime (SFP) orders are marked in Goflow with a purple Prime label.

Prime orders are automatically assigned to use Amazon Buy Shipping, regardless of your shipping policies. However, you can change the shipping carrier on an order as long as it complies with Amazon’s Prime shipping requirements.

Amazon Business

Amazon Business orders are placed by registered business customers through the Amazon Business program. In Goflow, these orders are marked with a purple Business label. If the order ships to a commercial address, it also displays a Commercial Address label.

Business orders include a customer purchase order number, which is automatically printed on small-parcel shipping labels.

Amazon Business orders going to commercial addresses must not be delivered on weekends. When you shop rates for these orders, Goflow highlights in red any shipping method that will deliver on a weekend. Likewise, FedEx Home Delivery is never selected for these orders, even if FedEx classifies the address as residential.

Transparency Codes

Amazon requires transparency codes for certain high-value products to verify authenticity and ensure the goods shipped are genuine.

When packing an order that requires a transparency code, Goflow prompts the shipper to scan it. For group products, the prompt appears when packing the most expensive child item in the group.

A valid transparency code follows the format AZ: plus a 26-character unique alphanumeric code, e.g., AZ:D66F7JYOR8G3BHKSCO4OYHEKRU. If no transparency code is available, use the product serial number, or click Override to skip entering a code.

The transparency code is included in the shipment notification sent to Amazon. For orders shipped with Buy Shipping, the code is submitted when the shipping label is created.

Orders requiring a transparency code must be packed individually to allow for code entry and cannot be shipped in bulk.

Purging PII

PII (Personally Identifiable Information) is data that can identify an individual Amazon customer. Handling PII is subject to strict privacy and data protection regulations.

To comply with Amazon’s data protection policy, all customer information is automatically removed from the order 30 days after fulfillment.