Store Listings

Listings refer to the catalogs of offers displayed on sales channels. Each sales channel you partner with has its own unique set of listings in Goflow.

Understanding The Difference between Listings and Products

Products and listings serve different purposes within the sales workflow. Products focus around warehouse and inventory management, while listings are designed for presenting products on sales channels.

Products in Goflow act as the central catalog that contains all the information about your items. Inventory, cost, and warehouse management revolve around the product.
Listings are catalogs of your items as presented to the sale channel. They wrap around your products, and represent them in a way that is optimized for each sales channel.

Getting Your Listings into Goflow

For supported sales channels, you can create and manage listings directly within Goflow, which are then published to the store.

For all other channels where Goflow does not provide listing management tools, the listings are managed on the store and imported to Goflow.

Importing Store Managed Listings

Automatic Import

Most channels provide for the automatic importing of listings from the store to Goflow. To import your listings, follow these steps:

Go to Directory › Stores, and open the store.
On the Status card, click on the pencil icon to edit the Listings Import settings.
Set the listings import option to Enabled, and Save.

Enabling listings import, allows Goflow to automatically retrieve your listings from the connected store and keep them up to date. The import process occurs approximately every three hours.

It might take a few hours after enabling this setting before your listings are fully imported to Goflow.

Manual Import

For store where the channel does not provide for automatic import, you can use the file upload tool provided by Goflow. Here are the steps to follow:

Go to Listings › Listings.
In the upper-left corner of the page, click on Import, then select Import Existing Listings.
Choose the store from the dropdown menu.
Read the instructions in the Where do I get this file section to learn how to obtain the listings file from the store.
Review the Columns tab to understand the required and optional file headers.
Select the file you obtained from the store by clicking on Choose File, then click on Import.

During the file upload process, you have the option to choose how to handle existing listings that were not included in the uploaded file:

Keep listings as is: This option is suitable when you want to import new listings only. By selecting this option, any existing listings that are not included in the uploaded file will remain as they are, without any changes. This is the default option.
Mark listings as inactive: : This option is suitable when the uploaded file represents a complete export of all listings from the store. If a listing is not present in the file, it indicates that the listing is no longer active with the store. By selecting this option, any listings not included in the uploaded file will be marked as inactive in Goflow.

Mapping Listings to Goflow Products

Mapping is an essential process that establishes the connection between the store listings and your Goflow products. It serves two main purposes:

Sending Inventory: By mapping store listings to Goflow products, you can synchronize the inventory information. Any updates or changes to the inventory on a Goflow product will be propagated to all the mapped store listings. This ensures that the stock availability across all channels remains accurate and up to date.
Order Fulfillment: When orders are placed on the store listings and imported into Goflow, the mapped Goflow product is associated with the order. This allows you to identify the specific product that needs to be shipped for each order, and whether the product is a group or a multi-pack.

Mapping a Single Listing

To map a single listing, follow these steps:

Go to Listings › Listings.
Use the filters and the search box to find listings that require mapping.
Click on the chain-link icon to open the mapping modal.
Select the desired product from the Map to Product dropdown menu.
Finally, Save the mapping.

To unmap a single listing, follow these steps:

Go to Listings › Listings.
Use the filters and the search box to find listings to unmap.
Click on the chain-link icon to open the mapping modal.
Click Unmap, and confirm unmap.

Unmapping a listing will result in all open orders containing that listing to lose their product and transition to Review. Shipped and Canceled orders are not affected.

Mapping Listings in Bulk

To upload a mapping file and map listings in bulk, follow these steps:

Go to Listings › Listings.
In the upper-right corner of the page, click on Import, and then select Import Listing Mappings.
Choose the store from the dropdown menu.
Click download listings requiring mapping to obtain a file containing the active listings that are not yet mapped.
Review the Columns tab to understand the required and optional file headers.
Fill in the mapped item number in the file, and save the file to your local drive.
Click on Choose File to select the mapping file you saved, and then click on Import.

The download file that contains listings requiring mapping will include two identifiers for each listing:

Store SKU - This is the SKU of the listing as you'll find it on the store. The SKU can be either a value you have set or one assigned by the store. The SKU may change during the listing's lifespan. Additionally, some channels, notably eBay, allow for multiple listings with the same SKU.
Listing ID - This is a unique identifier for the listing that is set by the store. Unlike the SKU, the listing ID remains constant and unique throughout the listing's existence.

When filling in the mapping file, you have the option to clear the listing ID column and use only the SKU column. In most cases, using the SKU alone is sufficient. However, if there are multiple listings with the same SKU, you will need to use the listing ID to differentiate and map each listing accurately.

Remapping, which involves changing the existing mappings between store listings and Goflow products, is not supported by design. This limitation is in place to prevent unintended consequences that may arise from altering mappings on orders that are already in the processing flow.

Mapping Listings to a Unit of Measure

Listings can be mapped to units of measure. When mapping a single listing, the default sales unit of measure will prepopulate as the suggested mapping. When mapping listings in bulk, enter the unit of measure on the upload file. If left empty, the listings will map to the each, even if it has a different default sales unit of measure.

Mapping Listings on Open Orders

When you receive orders containing listings that were not yet mapped, these orders will move to Review with the reason Listing Not Mapped. You have the option to map the listings either on the main listings page or directly on the orders themselves. Once all the listings in an order have been mapped, the order will move out of Review.

Whether you choose to map a listing on the order page or the main listings page, the result will be the same. If a listing appears in multiple orders, mapping the listing on one order will automatically map it on all other open orders as well. The only difference is that the order on which you directly mapped the listing will immediately move out of Review, while the remaining orders will undergo the mapping process in the background, which may take a few minutes to complete.

Approving Listing Mappings

If you have concerns about the accuracy of listing mappings, especially when dealing with bulk mappings or units of measure, you can enable the Listing Mappings Approval feature. This feature allows you to manually review and approve mappings for orders that contain new listings, ensuring that the correct products are shipped.

When the Listing Mappings Approval feature is enabled, mappings for new listings are considered as conditionally mapped until you manually review and approve them upon receiving an order. When an order contains a conditionally mapped listing, it will move to Review with the reason Listings Approval.

To review the listings and approve their mappings, follow these steps:

Open the order and click on Resolve, then Review Listings.
Check the box next to each mapping that you approve.
Click on Approve to confirm and approve the mappings.

Once a listing mapping is approved, subsequent orders containing the same listing will no longer require review. However, if a listing is unmapped and then remapped, it will require approval once again.

Conditionally approved listings will always send an inventory of just one to the store. This is done to prevent an influx of orders for listings that may have incorrect mappings and could potentially result in out-of-stock situations.

If you wish to enable the Listing Mappings Approval feature for your store, please reach out to Goflow Support for assistance.

Understanding and Managing Listings Statuses

An overview of the different listing statuses, their meaning, and how to update them:

Store Managed Listings

Listings that are managed on the store have statuses that reflect those on the store. These statuses are automatically updated:

Active - When a listing is first imported, it is set as active. Additionally, if an inactive listing is reactivated on the store, it will automatically become active in Goflow.
Review - If a listing is not returned by the store in subsequent automatic imports, Goflow assumes that the listing is no longer active. Instead of marking it as inactive, Goflow updates the status to Review with the reason Deactivated By Store. Listings in review with this reason do not send inventory to the store.
- For channels that require listings to be imported by file, there is an option to keep all listings as active, even if they are not present in the file.
- For channels that automatically deactivate listings when they are out of stock, Goflow does not put those listings in review when the store deactivates them. This ensures that inventory will be sent again once the product becomes available.
Inactive - A listing becomes inactive only when a user manually changes its status to inactive. Inactive listings are hidden by default, and do not send inventory.

Manually Updating Listings Status

You can manually update the status of individual listings to toggle between active and inactive. However, you cannot manually put a listing in review. Follow these steps to update the status of a single listing:

Go to Listings › Listings.
Use the filters and search box to find the listing you want to update.
Click on the listing to open it.
On the Status card, click on the pencil icon to edit the listing status, and then click Save.

To update listing status in bulk, follow these steps:

Go to Listings › Listings.
Use the filters to find the desired set of listings you want to update.
Check the listings you want to update.
From the top of the page, click on Actions, and then** Change Listing Status**.
Select the desired status and click Save.

Goflow-Managed Listings

For listings managed directly in Goflow, there are additional listing statuses:

Draft - Drafts are listings that are still being worked on and have not been published to the store. They are not live listings and do not send inventory.
Pending - Listings that have been submitted but are still being processed by the store are Pending. This also includes listings that are being converted between merchant and store-fulfilled while the store processes the update. Pending listings are not live and do not send inventory.
Update Pending - Active listings that have had an update submitted that is still being processed by the store are Update Pending. These listings are live and send inventory.
Review - Listings that require corrections by the user are placed under Review. The review reason provides details on the fields that need to be corrected.

Review Creating and Managing Listings.

Listing Status Table

Status	Applies To Channels	Sends Inventory	Trigger
Draft	Goflow Managed	No	Saved as draft
Pending	Goflow Managed	No	Newly submitted to store
Active	All Channels	Yes	Activated on store
Update Pending	Goflow Managed	Yes	Listing data updated
Review for Inactivation	Most Channels*	No	Deactivated on store
Review for Corrections	Goflow Managed	Depdends**	Listing data updated invalid
Inactive	All Channels	No	Manually updated status

* Excepting channels that deactivate upon out-of-stock.

** If the listing was previously published and the review reasons are internal then it sends inventory.

Converting Listings between Merchant and Store-Fulfilled

Converting listings between merchant fulfilled and FBA (Fulfillment by Amazon) can be done directly in Goflow. While it is possible to perform these conversions on Amazon Seller Central as well, there are certain considerations for NARF (North America Remote Fulfillment) enabled accounts. To prevent potential conflicts, it is recommended to perform FBA to merchant conversions exclusively in Goflow if your Amazon account is NARF enabled.

To convert a listing, follow these steps:

Go to Listings › Listings.
Use the available filters and the search box to locate the listing you want to update.
Click on the listing to open it.
On the Store card, click on the pencil icon to edit Fulfilled By.
Choose either Merchant or Amazon FBA as the fulfilling party, and Save.

Once you save the changes, the listing will be in Pending status while Amazon processes the conversion. When converting from FBA to merchant fulfilled, inventory will be sent to Amazon once the status updates to Active.

When converting a listing from merchant to FBA fulfilled, Goflow will automatically send 0 inventory to remove the merchant inventory on the listing. This ensures that the FBA listing doesn't carry any remaining merchant inventory, preventing potential issues where you may receive orders when FBA inventory is depleted.