Creating and Managing Listings

Goflow provides a streamlined interface for creating, managing, and updating product listings in one centralized platform. Whether you are adding new listings or updating existing ones, the familiar interface helps simplify listing management and reduce manual work.

Managed listings allow you to create and update listing information directly in Goflow. For channels that do not support managed listings, imported listings pull listing information from the channel into Goflow.

Managed listings are supported for the following channels:

• Amazon US
• Target Plus
• Macy's
• SHEIN

In order to create and manage listings in Goflow, users must have the Listings role assigned to their profile. This ensures that only authorized users can perform listing-related tasks.

Listings are distinct from products. The Goflow product catalog stores and manages all product information, while listings represent those products on specific sales channels according to each channel’s requirements. Listings are linked to products through listing mapping.

Review how to update product fields. When details are maintained on the product in your central catalog, they cascade to all mapped listings, allowing the same data to be reused across multiple stores. See Listing Attribute Mapping to learn how product fields connect to listing attributes.

The generalized guidelines below apply across channels, though individual channels may have slightly different requirements or instructions.

Creating a New Listing

Follow these steps to create a new listing:

1. From the left sidebar, go to Listings › Listings.
2. In the upper-right corner, click New Listing.
3. Select the product.
4. Select the store.
5. Select the listing category.
6. Choose whether the listing is a standalone or part of a variation family.
7. Click Next to continue to listing attributes.
8. For Listing Type, select either Manual or Synced.
9. Select a store SKU. The SKU identifies the store listing and may differ from the Goflow product item number.
10. Click Publish Listing to validate and publish the listing.

To save the listing as a draft, click the split arrow and select Save as Draft.

You can also start a new listing by going to Listings › Products. Open the product, and click New Listing.

Creating Multiple Standalone Listings in Bulk

To create multiple standalone listings at once, follow these steps:

1. From the left sidebar, go to Listings › Products.
2. Select the products you want to list.
3. At the top of the page, click Actions › Create Standalone Listings.
4. Select the store.
5. Choose whether to create Manual or Synced listings.
6. Click the Create button.

To create the listings as drafts, click the split arrow and select Create as Draft.

Download the feedback report to see which listings were created and published, which were placed in Review, and which failed.

The bulk action uses either the prefilled or synced method to automatically populate listing attributes. Once created, the listings are validated to detect any invalid or missing required attributes. If issues are found, the listings are placed in Review until the required information is corrected.

Listings require a unique SKU. If the SKU already exists, or if the listing attribute mapping does not map the SKU attribute, the bulk action cannot create that listing.

Editing an Existing Listing

Follow these steps to edit an existing listing:

1. From the left sidebar, go to Listings › Listings, and open the listing.
2. In the upper-right corner, click Manage Listing.
3. Update the listing attributes.
4. Click Publish Listing to validate and publish the listing updates.

Managing Draft Listings

Normally, a listing cannot be saved and published until all validation checks are satisfied. However, when you create a listing as a draft, you can save the listing even while some required information is incomplete. Draft listings are useful in several situations:

• Prevent data loss - Save your work in case of a lost connection or browser interruption.
• Incomplete information - Save the listing while you are still gathering required attributes or other product details.
• Channel restrictions - Prepare listings in advance even if they cannot yet be published due to channel quotas.

While editing a draft listing, click Save as Draft to continue saving your progress without publishing the listing. Once all required attributes are completed, click the split arrow and select Publish Listing to submit the listing to the channel.

To delete a draft listing, edit the listing, and click the Delete button.

Deactivating a Single Listing

To deactivate or delist a listing, follow these steps:

1. From the left sidebar, go to Listings › Listings, and open the listing.
2. On the Status card, click the pencil icon to edit.
3. Set the Status to Inactive.
4. Click Save.

To list the item again, update the Status back to Active.

The SKU remains with the channel even while the listing is inactive. You cannot create a new listing using the old SKU. Instead, reactivate the existing listing.

By default, the Listings page hides inactive listings. If you cannot find a listing, open the Filters menu and uncheck Hide Inactive.

Deactivating Listings in Bulk

To deactivate multiple listings at once, follow these steps:

1. From the left sidebar, go to Listings › Listings.
2. Select one or more listings.
3. At the top of the page, click Actions › Change Listing Status.
4. Set the Status to Inactive.
5. Click Save to apply your changes.

Updating Listing Attributes

Listing attributes are the item details and specifications required to list a product on a channel. Listing attributes can be populated in several ways:

• Manually - Enter the required information directly on the listing page by completing the fields across the attribute tabs.
• Prefilled - If you have configured listing attribute mappings, Goflow automatically fills listing attributes using data from the mapped product fields.
• Synced - For synced listings, listing attributes are automatically updated using data from the mapped product fields.
• File - Update attributes in bulk by uploading a CSV file containing the listing data.

Entering Listing Attributes

Listing attributes are organized into tabs. Review each tab and complete all required attributes. Required attributes are indicated by a red asterisk. Click the (?) tooltip icon next to an attribute for a short explanation. There are five tabs:

• Product - General attributes that apply to all listings, such as title, description, and bullet features.
• Category - Category-specific attributes that depend on the listing category.
• Images - Images associated with the listing.
• Price & Offer - Pricing and selling details related to the seller’s offer rather than the product itself. The List Price is the regular retail price of the item. The Sale Price is a promotional, discounted price. When the sale price is left empty, the listing will be sold at the regular list price.
• Shipping - Shipping details, including offered destinations, delivery speeds, and return policies.

Managing Images

Use the Images tab to add, remove, and organize listing images. You can add images in several ways:

• Browse - Click Upload Image to browse and select files from your computer.
• Drag & Drop - Drag and drop files onto the Upload Image button. You can upload multiple images at once, and rearrange their display order afterward by dragging them into the desired position.
• Upload - Click the split arrow next to Upload Image, then select Upload from URL and enter the image link. Goflow will copy the image from that location.

When publishing a listing with images, Goflow generates temporary publicly accessible URLs so the channel can download the images without authentication. If the listing remains under review with the channel for more than 60 days, these URLs expire and you may need to republish the listing in Goflow.

To upload images in bulk, use Import Product Images.

Validating and Publishing Listings

Listing data is reviewed for accuracy and compliance by two parties:

• Goflow - When the listing is published, Goflow validates the listing data for missing required attributes or invalid values. If issues are detected, the listing is placed in Review, and the Review Reason indicates what must be corrected. After resolving the issues, publish the listing again.

  Once validation passes, the listing is submitted to the channel for approval. The listing status is set to Pending for new listings and Pending Update for updates to existing listings.

• Channel - Listings in Pending status are being reviewed by the channel for accuracy and compliance. If the channel rejects a listing, its status reverts to Review, and the Review Reason indicates what must be corrected. After resolving the issues, publish the listing again.

  Once the channel approves the listing, its status changes to Active. At this point, Goflow begins sending inventory updates to the store.

If a listing remains in Pending longer than expected, contact the channel to determine the cause of the delay.

To quickly identify and correct errors, create a custom listings export that includes the Review Reasons field.

Channels periodically update which attributes are required or which values are considered valid. As a result, some existing listings may contain data that no longer meets current requirements. These listings will remain live on the channel if left unchanged. However, any future updates must comply with the current guidelines before the changes can be submitted.