How 2025 Actually Played Out for Amazon Sellers — and What You Should Do Next
2025 didn’t break ecommerce. It exposed the limits of old playbooks and made it clear which sellers had the systems and discipline to adapt. In a year-end conversation with Liran Hirschkorn, Co-founder and CEO of Incrementum Digital, we break down what separates resilient sellers from reactive ones, and the strategies that will matter most going into 2026.