SHEIN

In 2008, SHEIN founder Chris Xu recognized that there was a global demand for Chinese products - especially women’s fashions and wedding dresses - but no simple way for international consumers to order those products online.

So, Xu created a company (originally named ZZKKO, then SheInside, which was later shortened to SHEIN) to sell products from third-party wholesalers directly to customers around the world. Over the early 2010s, SHEIN expanded its product offerings to include footwear, cosmetics, handbags, jewelry and more, expanding to markets in Germany, Italy, Russia, France and Spain.

In 2020, SHEIN’s growth accelerated as online shopping surged during lockdowns and social distancing measures. Since then, SHEIN has expanded its reach to over 150 countries, becoming one of the most dominant online fashion retailers. With over 500M+ app downloads, tens of millions of monthly active customers, 250M+ social media followers, SHEIN is growing quickly and building a loyal community of fans across digital media.

SHEIN Marketplace is more than just fashion. It now offers a wide range of categories including beauty, home, electronics, wellness, and outdoor living. This expansion lets sellers connect with millions of Gen Z and Millennial shoppers looking for trend-driven products across lifestyle categories, giving your brand more ways to grow.

If you’re looking for a way to accelerate your sales, maximise your exposure and tap into a huge marketplace that continues to grow, selling your products on SHEIN is a great opportunity.

Goflow’s Features Offer a Competitive Advantage When Selling on SHEIN

When it comes to listing and selling your products on SHEIN, Using Goflow to manage your inventory will help you streamline your operations. You’ll have a powerful suite of smart inventory management features that will help you to make strategic decisions, so you’ll never oversell or run out of in-demand products.

You’ll be able to automatically track any updates made to your products, so you can instantly sync those updates back to your store listings in real time. Plus, you’ll get detailed reports about your profit margins, return rates, sales totals and other crucial metrics, empowering you to run your business more efficiently.

Make The Most of Selling On SHEIN With Smart Inventory Features

SHEIN offers you the opportunity to get your brand in front of a larger audience of shoppers, so you can tap into the booming online fashion and lifestyle market. When you integrate your ecommerce strategy on SHEIN with Goflow, you can monitor your progress, keep a close eye on your inventory in real time and make data-driven decisions.

With Goflow’s advanced features, you’ll be able to grow on SHEIN without increasing your workload. Whether SHEIN is your main channel or one of many marketplaces in your ecommerce ecosystem, Goflow helps you sell smarter and grow faster.