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Amazon Netherlands

  1. Built by Goflow
  2. Free

Sync your Amazon Netherlands orders, inventory and listings seamlessly with Goflow.

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Screenshot of orders in the Goflow dashboard

Amazon Netherlands integration overview

Amazon Netherlands (Amazon.nl) represents an exciting evolution in Amazon's European market strategy. Initially launched in 2014 as a platform primarily for Kindle readers and ebooks, the marketplace significantly expanded its offerings in March 2020. This expansion allowed Dutch consumers to purchase a wide range of products directly from Amazon.nl, eliminating the need to shop on Amazon.de for non-ebook items. This development has opened up new opportunities for sellers looking to enter or expand their presence in the European market.

The launch of a more comprehensive Amazon.nl marketplace has been met with enthusiasm from both consumers and sellers. For sellers, one of the key attractions to Amazon Netherlands is the relatively low competition compared to other Amazon marketplaces in Europe. This lower competition and a growing consumer base eager for more diverse product offerings make Amazon.nl an attractive option for expanding your business.

Experts often recommend starting with Amazon Netherlands, despite its lower volume than markets like Germany or the UK, because the less crowded space might facilitate easier Pan-EU fulfillment. This can be particularly beneficial for new sellers looking to test and grow their European operations without the immediate pressure of more saturated markets.

For success on Amazon.nl, it’s crucial to have your listings translated into Dutch. While English is widely understood in the Netherlands, offering listings in Dutch can significantly improve the customer experience, making your products more accessible and appealing to the local market. It's important to use professional translation services to ensure accuracy and cultural relevance; relying on automatic translation tools like Google Translate may lead to lost errors or nuances.

Moreover, having a presence on Amazon.nl allows sellers to better cater to the Dutch market's specific needs and preferences, potentially setting the stage for expansion into other European countries through Amazon's Pan EU fulfillment program. This program simplifies logistics for sellers by enabling easier cross-border sales within the EU, making Amazon Netherlands an ideal starting point for sellers aiming to establish a foothold in Europe.

In summary, Amazon Netherlands offers a unique opportunity for sellers due to its recent expansion, lower competition, and potential as a gateway for broader European market penetration. Professional Dutch translations of your listings are key to success, along with leveraging the strategic advantages of Pan EU fulfillment from a less crowded marketplace.

  1. Order Management: Process and track Amazon Netherlands orders directly from one centralized platform.
  2. Inventory Management: Synchronize inventory between Amazon Netherlands and other channels, eliminating overselling risks.
  3. Catalog Setup: Organize and manage your Amazon Netherlands product catalog effortlessly.

Integration details

Amazon Netherlands
Works with
Orders, inventory, listings
Amazon Netherlands account
Other Regions
19 more regions
Screenshot of the Goflow dashboard, showing the order status card.

Order Management

Seamlessly process and track Amazon Netherlands orders directly within Goflow for efficient and streamlined order handling.

Screenshot of the Goflow dashboard, showing the inventory allocation card.

Inventory Management

Synchronize your inventory in real-time between Amazon Netherlands and Goflow, ensuring stock accuracy and eliminating overselling risks.

Screenshot of the Goflow dashboard, showing the product page.

Catalog Setup

Easily organize and manage your entire product catalog on Amazon Netherlands through Goflow's intuitive interface.

Screenshot of the Goflow dashboard, showing the analytics page.

Reports & Analytics

Access comprehensive reports and analytics on your Amazon Netherlands sales and operations, all within Goflow for informed decision-making.

Shared data

Amazon Netherlands Data Data Flow Goflow Data
Inventory Inventory
Orders Orders
Order Cancellations Order Cancellations
Shipment Notifications Shipment Notifications
Listings Listings

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