How Sellers Cut Shipping Costs and Protect Profits on Walmart

When you sell on Walmart, shipping is more than a cost center—it’s the bridge between your operation and your customer promise. If that bridge is shaky (expensive labels, slow delivery, messy claims), everything downstream gets harder: margins, reviews, and your odds of hitting Pro Seller status.

That’s exactly where Ship with Walmart plus Goflow come together: lower label costs, stronger automatic protection, and a cleaner workflow you can actually trust at volume.

👉 Check out the webinar recording here.

Watch the full session to see real seller examples, rate comparisons, and live Q&A from Walmart’s team.

What is Ship with Walmart?

Ship with Walmart lets you buy USPS, UPS, and FedEx shipping labels at Walmart’s negotiated carrier rates—right inside Seller Center or through API partners like Goflow.

A few hard numbers from the Walmart team:

Up to 60% cheaper on average than regular market label rates
Average of $15 per week in shipping savings (and much higher as volume scales)
Sellers using Ship with Walmart see an average +6.4% lift in on-time delivery and a Valid Tracking Rate (VTR) of 99.9%.

Lower shipping costs, stronger delivery performance, and fewer carrier headaches—that’s what Ship with Walmart delivers at scale. If you want to dig deeper into how it works, Walmart’s Ship With Walmart Overview Learn Guide and the official Ship with Walmart site break down the full program, eligibility, and benefits in one place.

Built-in Seller Protections (So Shipping Issues Don’t Nuke Your Metrics)

One of the biggest wins with Ship With Walmart is that it doesn’t just make labels cheaper—it protects your performance matrix.

With Ship With Walmart, you get:

On-time delivery protections for late deliveries
Automatic package protection up to $100, with optional coverage up to $500
Automatic claim filing with carriers, plus customer reimbursement handled for you
A claims dashboard in Seller Center to track what’s approved, pending, and paid

Instead of your team burning hours on the phone with carriers, Walmart steps in. You keep your metrics cleaner and your time focused where it’s needed.

As a high-volume seller on the webinar said: all those little “extras” (insurance, signatures, manual claims) add up. Ship With Walmart brings that into one streamlined, predictable workflow.

Pro Seller Status + Extra Ship With Walmart Discounts

Walmart doesn’t just reward sales—they reward clean operations.

When you perform well, you can earn Pro Seller status on Walmart. And Ship With Walmart helps both sides of that equation:

Ship With Walmart protects your delivery and tracking metrics when you ship on time
Strong metrics help you qualify for Pro Seller
Pro Sellers get more visibility, which means more conversions and sales
Pro Sellers get additional Ship With Walmart discounts:
- 25% off labels for 2-day shipping
  10% off labels for 3-day shipping

Those discounts stack on top of the already discounted Ship With Walmart rates.

You don’t start as a Pro Seller. You earn it. Ship With Walmart is one of the fastest ways to stabilize your metrics so you can get there, and then keep it.

Smarter Rate Shopping with Walmart’s Shipping Calculator

Walmart’s new shipping calculator removes the guesswork from rate shopping. In a few clicks, you can set your destination, enter your package details, and compare estimated rates across carriers and speeds.

It’s built for sellers who value transparency over guesswork. You see Ship with Walmart and other carriers side by side, making it easy to choose the best option for each shipment with confidence.

And remember: Ship With Walmart doesn’t lock you in. You can still shop rates and choose what wins on cost and SLA. It’s another weapon in your toolkit, not a contract.

Where Goflow Fits: One Workflow, Real Savings

Goflow brings Ship With Walmart’s negotiated rates straight into your daily shipping flow, so you can compare options in one place and move fast without juggling multiple tools.

Here’s what that looks like in practice:

A Goflow operator shared a recent shipment—same package, same FedEx service, same delivery date.

Before Ship With Walmart: $7.82
With Ship With Walmart: $5.95
Savings: 24% on a single label

One shipment doesn’t change your business. But thousands will. When you’re moving serious volume, those per-label wins stack into real margin you keep, not costs you absorb.

A Smarter Hybrid: Ship With Walmart + WFS

Walmart gives you two ways to fulfill orders: Ship with Walmart when you ship from your own warehouse or 3PL, and Walmart Fulfillment Services (WFS) when you want Walmart to hold, pick, pack, and ship inventory for you.

Each model has strengths:

Ship With Walmart keeps costs low, boosts performance, and gives you tighter control over your outbound workflow.
WFS offers fast delivery, stronger search placement, and dependable SLAs with Walmart managing the fulfillment.

Serious sellers don’t pick one—they layer them.

A hybrid setup lets you:

Use Ship With Walmart as your primary method, keeping most fulfillment in-house where you already have control and margin.
Lean on WFS as a strategic backup when you hit constraints: running low on stock, dealing with warehouse downtime, or needing faster delivery speeds in peak season.

This keeps your items in stock, keeps your delivery promises tight, and protects revenue during the moments where operations get stretched. It's a simple way to stabilize the customer experience while keeping flexibility—and margin—on your side.

How to Get Moving (Without Overcomplicating It)

If you're already selling on Walmart, connecting Ship With Walmart and Goflow takes minutes, not days. Once you sync your store, Ship With Walmart rates flow directly into Goflow’s shipping workflow so you can compare options, cut costs, and stabilize performance without extra effort.

You get lower fees, cheaper labels, stronger protections, and a system designed to keep your operation calm—even when volume spikes.

Because at the end of the day, you don’t just need to ship—you need to ship smarter, protect your margins, and grow with control. On Walmart Marketplace, Ship with Walmart plus Goflow gives you that stack.