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May 5, 2026

How BBG Surgical Improved Order Accuracy from 85% to 98% with Goflow

75,000 monthly orders. 5 growing brands. 8+ sales channels. One system to keep inventory under control.

BBG Surgical manages approximately 75,000 orders per month across five growing brands and more than eight sales channels.

But as the business scaled, the challenge wasn’t just order volume. It was inventory control.

Their team needed a reliable way to know what was in stock, where inventory was located, and how products were moving across purchasing, warehouse operations, Amazon FBA, and fulfillment.

We spoke with David Berlin, Director of Operations at BBG Surgical, about how the company uses Goflow to create full-cycle inventory visibility, reduce manual errors, and improve order accuracy from 85% to 98%.

About BBG Surgical

BBG Surgical began as a traditional medical supply company before expanding into ecommerce.

In 2016, the company shifted into private label, building and acquiring brands across the health and personal care space. Today, BBG Surgical operates five brands and continues to grow through acquisition.

Their products are sold across a wide range of channels, including:

With approximately 75,000 orders per month, BBG Surgical runs a complex fulfillment operation that spans both Amazon FBA and in-house warehouse fulfillment.

The Challenge: Growth Outpaced Their Systems

As order volume increased and channel complexity expanded, BBG Surgical’s existing systems began to break down in critical areas.

Inventory accuracy became unreliable. Stock was getting lost at different points in the cycle, and spreadsheet records often did not match physical inventory.

The team relied heavily on Google Sheets to track and manage inventory movement, but the process created too much room for error.

“Living in Google Sheets had too many opportunities for mistakes,” explains David.

At the same time, core warehouse workflows, including pick and pack, became harder to manage efficiently. Without a reliable, system-wide view of inventory, even basic operational decisions became harder to trust.

The Day-to-Day Impact

The lack of unified inventory visibility created daily friction across the business.

BBG Surgical experienced:

Instead of focusing on execution, team members were pulled into troubleshooting.

As the company scaled and complexity increased, the cost of inefficiency grew with it. Time that could have been spent on higher-value operational work was being spent tracking down inventory issues across disconnected systems.

Why BBG Surgical Chose Goflow

BBG Surgical chose Goflow for one primary reason: full-cycle inventory control.

Before Goflow, the team had to manually deduct inventory from their warehouse when transferring stock to Amazon. That process involved another platform, spreadsheet updates, and multiple points where errors could occur.

With Goflow, BBG Surgical now manages inventory through a single, unified system that tracks movement from purchasing through fulfillment.

That means inventory transfers can be automatically deducted, giving the team a clear, end-to-end view of stock with far less room for manual error.

“The space for human error was now controllable,” says David.

By consolidating operations into one platform, BBG Surgical gained visibility across:

The Shift: Order Accuracy Improved from 85% to 98%

The impact of Goflow became clear as the team gained more control over daily operations.

“Our order accuracy rate went from 85% to 98%,” David shared.

For a seller processing roughly 75,000 orders per month, that improvement creates a major operational impact. Higher order accuracy reduces rework, protects customer experience, and helps the team scale without adding unnecessary complexity.

1. Less Time Spent Troubleshooting

One of the most immediate benefits was the time saved on investigating issues.

Instead of searching across systems and spreadsheets to identify discrepancies, the team could work from one centralized platform. Problems became easier to find, understand, and resolve.

2. Clearer Operational Visibility

Goflow gave BBG Surgical a consistent, reliable view of inventory and operations.

That visibility reduced uncertainty across the business. The team could make day-to-day decisions with greater confidence because inventory data was centralized and easier to trust.

3. Automated Inventory Transfers to Amazon FBA

One of the most meaningful improvements came from automating inventory transfers to Amazon FBA.

Previously, the process required:

With Goflow, BBG Surgical now has:

Inventory transfers are automatically deducted, giving the team a clearer view of movement between warehouse stock and Amazon FBA.

“The ability to reroute orders on those small percentages when we don’t have the inventory has been a game changer,” explains David. “The time spent on picking and shipping orders has gone down about 20 percent, enabling our warehouse to focus on growth items.”

4. Simpler Multi-Channel Management

With all sales channels connected to a unified inventory system, BBG Surgical can more easily manage the relationship between listings, SKUs, and inventory.

Listings can be connected directly to products, and sales activity flows back to inventory in one central system.

That structure gives the team better control across marketplaces, without relying on disconnected processes to keep everything aligned.

The Result: Stability at Scale

BBG Surgical is built for growth. The company continues to acquire businesses, expand its product lines, and reach more customers across more channels.

In a high-growth ecommerce environment, maintaining control is just as important as increasing volume.

Goflow helps BBG Surgical:

With Goflow as its central hub, BBG Surgical can pull in crucial data, including item numbers, SKUs, and costs. That makes it easier to acquire new companies and integrate new product lines into the operation.

“Having one true source of inventory has enabled us to better rely on our inventory abilities and easily target new marketplaces,” says David.

For BBG Surgical, the move to Goflow was not about adding another tool.

It was about replacing fragmented systems with a single source of truth that supports scale, reduces inefficiency, and brings structure to complexity.

If inventory complexity is slowing your team down, Goflow gives you one system to unify, automate, and control the workflows behind every order. Book a demo to see how Goflow helps sellers replace disconnected processes with clearer inventory visibility, fewer manual errors, and the operational structure to scale with confidence.