Amazon Names Goflow 2025 Technology Partner of the Year

Amazon used its 2025 Partner Summit to spotlight a real tension serious sellers feel every day.

You are expanding into more channels.
But the systems running those channels are not always built to scale with you.

That is the backdrop for why Amazon Multi-Channel Fulfillment (MCF) and Buy with Prime named Goflow its 2025 Technology Partner of the Year. The recognition highlights how sellers use Goflow to stay accurate, controlled, and reliable as they grow beyond Amazon without losing the operational discipline Amazon demands.

The problem Amazon is calling out

Amazon’s fulfillment programs are no longer confined to Amazon.com.

MCF now supports orders from TikTok Shop, SHEIN, Temu, Walmart, and more. Buy with Prime extends Amazon’s logistics promise directly into DTC. As Amazon’s network expands outward, sellers are being encouraged to follow.

The challenge is operational.

More channels mean more orders, more inventory states, more listing rules, and more fulfillment decisions. When those systems are fragmented, errors compound fast.

Amazon’s MCF and Buy with Prime teams pointed to Goflow’s ability to centralize order flow, inventory, listings, and fulfillment across 250+ channels while staying deeply connected to FBA and MCF as a key reason for the award.

Why Amazon-first sellers rely on Goflow

Sellers who start on Amazon often expect Amazon-level reliability everywhere else. That is not easy to replicate once you expand.

Goflow gives sellers one operational system to run it all:

Unified orders across marketplaces, DTC, and wholesale
Real-time FBA inventory sync to prevent oversells and stockouts
Smart routing between FBA, MCF, and other warehouses based on cost, speed, and availability
Streamlined listings across channels with different data requirements

Instead of stitching together tools, sellers run their entire operation from a single source of truth. That control is what allows teams to scale without slowing down.

As Max Hauer, Founder and CEO of Goflow, put it:

“Sellers want the same reliability everywhere that they’ve come to expect from Amazon. We designed Goflow to deliver that level of discipline across the entire operation, and this award is a meaningful validation of that mission.”

What this says about the future of multichannel commerce

This recognition is not just about one platform. It is a signal.

Fulfillment networks and operating systems are becoming deeply interconnected. Sellers anchored on Amazon still need to perform with the same precision across every channel they touch.

The days of managing growth with disconnected tools are ending. Serious sellers want:

One system to control inventory
One workflow for orders
One operational standard across channels

Amazon’s selection of Goflow reinforces that unified operations are no longer optional. They are foundational.

Scaling with clarity, not chaos

At Goflow, we build for sellers who take growth seriously. Sellers who know that scale only works when accuracy, speed, and control come first.

Being named Amazon’s 2025 Technology Partner of the Year is an honor. More importantly, it confirms what our customers already know: when operations are unified, growth becomes manageable, repeatable, and sustainable.

That is the future we are building toward, alongside the sellers who demand more from their systems.