Toys "R" Us Canada

If you grew up in the USA or Canada, you probably have fond memories of visiting a Toys “R” Us location as a kid. With brightly colored advertisements and aisles overflowing with every toy and game imaginable, it was a child’s paradise.

The company originally began as Children’s Supermarket in the 1950s, started by Charles Lazarus, who had served in WWII and noticed a trend: everyone he met in the service had said they were going to go home, get married, and have children. He anticipated a baby boom, and his store (the name changed to Toys “R” Us in 1957) was perfectly positioned to capitalize on this trend.

By the late 1960s, both Children’s Supermarket Inc. (doing business as Toys “R” Us) and a similar store called Children’s Bargain Town U.S.A. were sold to Interstate Department Stores and rebranded as Toys “R” Us across the country. The brand expanded into Canada in 1984 and would go on to open hundreds of stores in Canada, the UK, and across Asia.

The company continued to grow, but as big-box stores and online retail hit the scene, Toys “R” Us failed to adapt, was dragged down by debt, and filed for bankruptcy in 2017. Although Toys “R” Us in the USA couldn’t keep afloat, Toys “R” Us Canada adapted under the leadership of CEO Melanie Teed-Murch and a $300 million investment from Toronto group Fairfax Holdings. Now, Toys “R” Us, Babies “R” Us, and HMV Canada are 100% Canadian owned and operated.

Now, Toys “R” Us Canada has carved out its own distinct identity since it separated from the American company in 2018.

While the company had a limited website and no online shopping supply chain at the time, Melanie quickly brought it online, creating the convenient shopping experience of ToysRUs.ca.

The company reintroduced the HMV brand as a “store-within-a-store” concept, starting in the Greater Toronto Area. This brought music, movies, electronics, and books into the mix, creating a shopping experience with something for all ages. Physical media, such as CDs, vinyl, and DVDs, are making a comeback as many people realize how much money they are paying for streaming services, only to have their favorite shows and movies removed from those services at random.

Goflow Improves Your Business Operations When Selling on Toys “R” Us Canada

Whether you sell toys and baby supplies or physical media, entertainment, and pop culture items, becoming a wholesale seller on Toys “R” Us Canada is a great opportunity to expand your business to a new audience. Goflow is designed to make running your business easier so you can make the most of selling on Toys “R” Us Canada.

You’ll be able to sync your inventory in real time across multiple channels, keeping stock levels accurate and preventing stockouts or overselling. Also, you’ll be able to use Goflow’s reports to identify your top-selling products and adjust your ecommerce strategy accordingly. These reports offer highly valuable live data displayed in interactive graphs, so you can see profit and loss reports, inventory forecasts, sales reports, and more at a glance.

Goflow also offers real-time inventory sync features, so you can track any updates made to your products and instantly sync that information to your store listing in real time. When you make a sale on ToysRUs.ca, Goflow will automatically update your inventory availability on all other stores.

Goflow’s Features Help You Streamline Operations While Selling on Toys “R” Us Canada

Engaging with Toys “R” Us Canada as a wholesale partner means aligning with a legacy brand that has proven to be able to continuously adapt to the retail landscape.

This long-standing retailer is not only a go-to name for toys and games, but also a space where a new generation of customers can find fun and entertainment. The brand has established customer loyalty and trust, offering a valuable opportunity to sell your products.

With Goflow’s smart features, you’ll have the advantage over your competitors when selling on ToysRUs.ca.