How Jeannie N Mini Achieved 2.5x Sales Growth with Goflow’s Powerful Multichannel Solutions

The Company: About Jeannie N Mini LLC

Founded by Jeannie Yoon, Jeannie N Mini LLC is a kids boutique store in Orange County, California. When Yoon moved to the area from Australia in 2009, she noted a lack of baby boutiques in the area selling quality products and offering great service. She wanted to create an excellent shopping environment where parents could find a curated selection of high quality products, all in one place. 

In business for 12 years, the retail store operates in both brick-and-mortar and online form. The company has a unique setup, with a physical retail store (Jini Mini Boutique) and online stores such as www.jinimini.com, www.puttisu-usa.com and www.komuellousa.com. 

Around 4 years ago, they expanded into wholesale, exclusively distributing and marketing unique brands from Europe and Asia. Their product range covers everything from baby toys to toddlers shoes to beauty products, skincare and organic teas. 

With products available on multiple marketplaces, including Amazon, Nordstrom, Target and Macy’s, Jeannie N Mini LLC sells to both individual customers and other retail businesses. What started out as one store has grown to include various brands and channels from all over the world. 

The Challenges

“Before we started using Goflow, managing inventory across multiple channels was a significant challenge,” explains Jeannie Yoon. “We operated multiple Shopify stores, and our warehouse team had to manually go through each website throughout the day to process orders. This often led to inefficiencies, such as missing the processing deadline for orders with Express shipping requests.”

With separate inventories for each channel, it was difficult for the warehouse team to generate comprehensive reports and their inventory management strategy was inefficient. This process was particularly time-consuming during tax season, because they had to compile multiple reports to calculate inventory balances. 

Plus, Jeannie N Mini LLC sells many group items as gift sets, which require physical assembly and separate inventory management. Their approach was both inefficient and costly in terms of time spent and warehouse space. So, Jeannie was in search of a solution. 

“We needed an all-in-one solution that could handle inventory management across multiple warehouses and sales channels, including FBA, multi-brand operations, and e-commerce platforms. Additionally, we required a system that could manage purchase orders and group items efficiently. Cost was also a critical factor, as we were just starting up our wholesale operations and found that many software options were too expensive."

Jeannie Yoon
Founder of Jeannie N Mini LLC

Jeannie heard about Goflow from a sales rep who submitted her brands to Target. The rep mentioned that Goflow would be necessary for managing item submissions if they were accepted by Target. So, Jeannie looked into it and quickly realized that Goflow offered an ideal solution for the growing needs of her business. 

The Solution: Results and Benefits of Using Goflow

“The overall efficiency improvements in our operations, from order processing to reporting, have been remarkable since implementing Goflow… We've experienced a significant reduction in inventory and storage costs, along with a notable increase in overall sales due to our ability to efficiently manage and sell across multiple channels.”

Jeannie Yoon
Founder of Jeannie N Mini LLC

Expanding to Major Marketplaces & Achieving 2.5x Sales

“I’d like to emphasize how crucial Goflow has been in helping us get listed on major marketplaces like Macy's and Nordstrom,” says Jeannie. 

The Goflow team assisted Jeannie N Mini LLC throughout the process of submitting their products and getting them accepted by Target, Macy’s and Nordstrom’s online stores. 

Before working with Goflow, Jeannie N Mini LLC had struggled to get listed, despite working with various sales reps. Now that they have expanded to these new channels, this has drastically boosted their sales across various channels and enhanced their brand visibility. 

“Our sales this year are already on track to reach 2.5 times last year’s figures, thanks to adding those major channels.”

Jeannie Yoon
Founder of Jeannie N Mini LLC

Streamlining Inventory Management Across All Channels

For Jeannie, what made Goflow stand out from other options was its ability to manage multiple aspects of the business seamlessly within one platform. This includes managing inventory across multiple warehouses, multi-brand management and integration with various e-commerce platforms. Goflow was instrumental when it came to consolidating all the company’s inventory into one platform, eliminating the need for separate inventories. 

Previously, Jeannie N Mini LLC had been using multiple Shopify apps. These included Codisto for syncing inventory with Amazon, Stocky for creating purchase orders, receiving inventories and generating inventory reports and Group App for creating group items. 

In total, the fees for these apps added up to $220 per month. Now, Goflow replaces all of them, reducing costs by consolidating operations into one platform. 

For example, Goflow made it possible to create group items for gift sets without the need for physical assembly. This has saved the company both space and inventory costs. 

The result? Goflow enhanced the efficiency of their order processing, which means that Jeannie N Mini LLC is now able to manage and fulfill orders more effectively across multiple platforms. 

Ease-Of-Setup 

“The process of setting up Goflow was impressively smooth, even with the complexity of our operations,” says Jeannie. “Unlike many other inventory management systems we reviewed, which required costly 'customized' setups and lengthy implementation times, Goflow was essentially plug-and-play.”

Jeannie N Mini LLC had over 10,000 SKUs when they started, yet it was still relatively easy to get everything set up on the platform. The ease of set-up was crucial for Jeannie N Mini LLC, especially since they were just starting their wholesale operations and needed a solution that would work right out of the box. 

Highly-Responsive Customer Support

Jeannie has implemented numerous apps and software over the years for her business, but she said the customer support and guidance offered by Daniel Blum from Goflow was exceptional. 

“What really stood out was Daniel’s availability; I could send him text messages and get answers right away, even well after work hours on the East Coast, while we are based on the West Coast. His responsiveness made the entire process much less daunting. 

Unlike most apps that simply send instructions—which can be hard to follow, especially for non-technical people—Daniel really held our hands and led us through every step.”

Jeannie Yoon
Founder of Jeannie N Mini LLC

Increased Productivity

Goflow has saved the team at Jeannie N Mini LLC valuable time and resources, especially when it comes to inventory management, order processing, reporting and tax calculations. Being able to process all their orders in one place and consolidate their shipments has streamlined their operations, saving time and reducing the potential for errors. 

This has helped them more efficiently manage multiple channels and warehouses, leading to better inventory control and ultimately, increased sales and profit. 

“The best part is that I can check total daily sales across all channels each night before I go to bed,” explains Jeannie. “Previously, I had to navigate through multiple Shopify sites and individual channels to tally sales, which was not practical for daily monitoring. Now, it’s all at my fingertips on my phone, making it incredibly easy.”

Scaling for Success: Goflow as a Long-Term Multichannel Growth Partner

Jeannie credits the Goflow platform with helping to significantly streamline the operations of her business, making it possible to manage and sell across multiple channels.

Jeannie plans to continue using Goflow as she expands her brand and increases the company’s presence on additional eCommerce platforms. 

“Goflow’s flexibility and scalability make it an ideal solution as our business continues to grow,” says Jeannie.